Our story
We embarked on our professional career in market research in 1995, gaining experience first with different multinational companies.
The legal predecessor of Cognative, INRA Hungary, was founded in 1999.
As of November 12, 2002, we have been operating as an independent and wholly Hungarian-owned company.
The company changed its name to Cognative on January 1, 2003.
Guide to the Land of Mind:
It takes navigating myriads of perceptions, emotions, thoughts and attitudes to make each and every business decision – be they consumers, customers, service users, retailers, business partners, owners or employees who play a role in the decision or in the implications thereof.
Offering guidance in the language you speak
Natives know their territory inside and out, and know how best to navigate and cross their land – but are also keenly aware of the dangers, and therefore move about with a sense of adroitness no visitor or tourist could match.
It is this security and sense of purpose that Cognative offers you in the field of cognition. Our experience, as well as our ability to integrate information from external and internal sources, allows us to explore and obtain a clear grasp of various market situations and problems, providing guidance in the language you speak.
We are expert interpreters of human behavior – native speakers of the cognitive sciences.
Experts in the Fields of…
- general market research,
- market segmentation,
- concept, product, packaging or brand name development,
- determining pricing strategies,
- planning and assessing the effectiveness of communication activities (irrespective of the nature of the communication material),
- brand management,
- customer decision making and
- customer retention and assessing customer satisfaction.
Our Interview Methods
- Individual in-depth interviews (expert interviews)
- Triads and dyads (two-person interviews)
- Family interviews
- Focus group interviews (e.g. conflict groups, using psychodrama tools)
- Miniature focus groups
- Observation methods borrowed from cultural anthropology
Our Techniques
- Structured, directed interviews
g. what do you think of the particular product, how do you use it, how often do you use it, etc. – exploring conscious content - Non-directed interviewing
- Projective, creative techniques – e.g. thought bubbles, personifications / Chinese portraits, sentence completions, guided trips to a country or planet, associations, mapping, drawing and collage techniques
- Diagnostics-type research
- Testing product concepts
- Testing advertising concepts
- Testing packaging
Exploring Market Phenomena
- Market perceptions
- Market positioning and repositioning
- Examining various elements of the brand image
Qualitative Research
- Experienced in the application of both traditional interview situations (studio, home, office) as well as
- digital techniques.
